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  1.  Most Popular Television Programs:1960 to April 17,1989                                                        Avg.    Avg.                                                        Audi-   Audi-       Net-                                  Telecast   ence    ence Rank  work   Program                          Date      (%)    (000) 
  2.  
  3.    1   CBS   M*A*S*H Special                 02/28/83   60.2   50,150
  4.    2   CBS   Dallas                          11/21/80   53.3   41,470
  5.    3   ABC   Roots, Part VIII                01/30/77   51.1   36,380
  6.    4   CBS   Super Bowl XVI Game             01/24/82   49.1   40,020
  7.    5   NBC   Super Bowl II Game              01/30/83   48.6   40,480
  8.    6   NBC   Super Bowl XX Game              01/26/86   48.3   41,490
  9.    7   NBC   Gone With The Wind, Part I      11/07/76   47.7   33,960
  10.    8   NBC   Gone With The Wind, Part II     11/08/76   47.4   33,750
  11.    9   CBS   Super Bowl XII Game             01/15/78   47.2   34,410
  12.   10   NBC   Super Bowl XIII Game            01/21/79   47.1   35,090
  13.   11   NBC   Bob Hope Christmas Show         01/15/70   46.6   27,260
  14.   12   CBS   Super Bowl XVIII Game           01/22/84   46.4   38,800
  15.   12   ABC   Super Bowl XIX Game             01/20/85   46.4   39,390
  16.   14   CBS   Super Bowl XIV Game             01/20/80   46.3   35,330
  17.   15   ABC   ABC Theater ("The Day After")   11/20/83   46.0   38,550
  18.   16   ABC   Roots, Part VI                  01/28/77   45.9   32,680
  19.   16   ABC   The Fugative                    08/29/67   45.9   25,700
  20.   18   CBS   Super Bowl XXI Game             01/25/87   45.8   40,030
  21.   19   ABC   Roots, Part V                   01/27/77   45.7   32,540
  22.   20   CBS   Ed Sullivan                     02/09/64   45.3   23,240
  23.   21   NBC   Bob Hope Christmas Show         01/14/71   45.0   27,050
  24.   22   ABC   Roots, Part III                 01/25/77   44.8   31,900
  25.   23   NBC   Super Bowl XI Game              01/09/77   44.4   31,610
  26.   23   NBC   Super Bowl XV Game              01/25/81   44.4   34,540
  27.   25   CBS   Super Bowl VI Game              01/16/72   44.2   27,450
  28.   26   ABC   Roots, Part II                  01/24/77   44.1   31,400
  29.   27   CBS   Beverly Hillbillies             01/08/64   44.0   22,570
  30.   28   ABC   Roots, Part IV                  01/26/77   43.8   31,190
  31.   28   CBS   Ed Sullivan                     02/16/64   43.8   22,445
  32.   30   NBC   Super Bowl XXIII Game           01/22/89   43.5   39,320
  33.   31   ABC   Academy Awards                  04/07/70   43.4   25,390
  34.   32   ABC   Thorn Birds, Part III           03/29/83   43.2   35,990
  35.   33   ABC   Thorn Birds, Part IV            03/30/83   43.1   35,900
  36.   34   CBS   CBS NFC Championship Game       01/10/82   42.9   34,960
  37.   35   CBS   Beverly Hillbillies             01/15/64   42.8   21,960
  38.   36   NBC   Super Bowl VII Game             01/14/73   42.7   27,670
  39.   37   ABC   Thorn Birds, Part II            03/28/83   42.5   35,400
  40.   38   NBC   Super Bowl IX Game              01/12/75   42.4   29,040
  41.   38   CBS   Beverly Hillbillies             02/26/64   42.4   21,750
  42.   40   CBS   Super Bowl X Game               01/18/76   42.3   29,440
  43.   40   ABC   Airport (Movie Special)         11/11/73   42.3   28,000
  44.   40   ABC   Love Story (Sun. Night Movie)   10/01/72   42.3   27,410
  45.   40   CBS   Cinderella                      02/22/65   42.3   22,250
  46.   40   ABC   Roots, Part VII                 01/29/77   42.3   30,120
  47.   45   CBS   Beverly Hillbillies             03/25/64   42.2   21,650
  48.   46   CBS   Beverly Hillbillies             02/05/64   42.0   21,550
  49.   47   CBS   Beverly Hillbillies             01/29/64   41.9   21,490
  50.   47   ABC   Super Bowl XXII Game            01/31/88   41.9   37,120
  51.   49   CBS   Miss America Pageant            09/09/61   41.8   19,600
  52.   49   CBS   Beverly Hillbillies             01/01/64   41.8   21,440
  53.   51   NBC   Wagon Train                     01/27/60   41.8   18,890
  54.   52   CBS   Super Bowl VIII Game            01/13/74   41.6   27,540
  55.   52   NBC   Bonanza                         03/08/64   41.6   21,340
  56.   54   CBS   Beverly Hillbillies             01/22/64   41.5   21,290
  57.   55   CBS   Gunsmoke                        04/02/60   41.4   18,710
  58.   55   NBC   Bonanza                         02/16/64   41.4   21,240
  59.   57   CBS   Gunsmoke                        03/05/60   41.3   18,670
  60.   57   NBC   Bill Cosby Show                 01/22/87   41.3   36,100
  61.   59   ABC   Academy Awards                  04/10/67   41.2   22,620
  62.   60   NBC   Bonanza                         02/09/64   41.0   21,030
  63.   60   ABC   Winds of War, Part VII          02/13/83   41.0   34,150
  64.   62   CBS   Gunsmoke                        01/28/61   40.9   19,180
  65.   63   NBC   Bonanza                         03/28/65   40.8   21,460
  66.   63   CBS   Gunsmoke                        01/30/60   40.8   18,440
  67.   65   CBS   All In The Family               01/08/72   40.7   25,270
  68.   65   NBC   Bonanza                         03/07/65   40.7   21,410
  69.   67   CBS   Gunsmoke                        03/26/60   40.6   18,350
  70.   67   CBS   Beverly HIllbillies             02/20/63   40.6   20,220
  71.   69   CBS   Gunsmoke                        02/25/61   40.5   19,000
  72.   69   CBS   Beverly Hillbillies             05/01/63   40.5   20,170
  73.   69   ABC   Roots, Part I                   01/23/77   40.5   28,840
  74.   69   NBC   Wagon Train                     02/10/60   40.5   18,310
  75.   69   NBC   Bonanza                         02/02/64   40.5   20,780
  76.   74   CBS   Gunsmoke                        12/17/60   40.4   18,260
  77.   75   CBS   Gunsmoke                        05/07/60   40.4   18,260
  78.   75   NBC   Bonanza                         02/21/65   40.4   21,250
  79.  
  80.   Note:Excludes programs of 30 minutes duration or less.
  81.  
  82.   Source:Nielsen Media Research.
  83.